Romina Pankoke

Romina designs dialogue systems and AI experiences that make brands visible, relevant, and tangible across digital and conversational applications.

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UX and AI expert for user-centered systems, brand relevance, and digital visibility

Romina is Co-Founder of studio8020 and an expert in UX design, Conversational AI, and AI visibility. For more than 15 years, she has guided brands toward digital relevance – from search engine optimization to voice interfaces and generative AI systems. She develops dialogue systems, interfaces, and strategies that help companies strengthen their brand presence within the world of AI and language models.

For her, visibility means strategic presence: the interplay of technology, user experience, and brand identity that builds trust and creates lasting impact.

Conversational AI & Intelligent Systems

Romina develops chatbots, voicebots, and intelligent interfaces that enable real dialogue and bring brands closer to people. Her focus: designing technology that feels intuitive while reinforcing brand identity.

AI Visibility & Content Structuring

She helps organizations shape their content so it can be understood, found, and correctly interpreted by language models and AI systems — enabling better visibility, better answers, and better customer experiences.

Designing Digital Brand Differentiation

Romina brings deep expertise in technology, UX, and brand strategy. She makes sure digital projects don’t just look good on paper, but succeed — in concept, execution, and measurable impact for both users and the business.

Her goal: technology that’s clear, useful, and trusted.

AI systems should not replace brands – they should make them visible, accessible, and relevant.

Professional Background

Romina combines more than 15 years of experience in UX design and digital strategy with solid expertise in AI systems. Since 2018, she has specialized in Conversational AI, leading international projects, developing voice search strategies, and creating AI-based communication and product solutions.
Her focus: relevance, usability, and measurable brand impact.

Roots in Digital Communication

Romina began her career in digital communication, working across UX design, project management, online marketing, and digital strategy. This background gives her a deep understanding of both the technical and organizational sides of digital projects. She knows how to turn concepts into working solutions.

Early Specialization in Conversational AI

Long before AI chatbots became mainstream, Romina specialized in Conversational AI. As Head of Conversational AI Experience Design, she led international projects and showed companies how voice-based interfaces and chatbots can meet both business and user needs.

Search & SEO as a Continuous Thread

Romina’s fascination with visibility started early – with her bachelor’s thesis on SEO – and evolved through innovative voice search projects. Today, she analyzes how AI-driven search systems and language models transform digital visibility, and what new strategies brands need to stay present in these systems.

Expanding AI Expertise

As a UX designer working in Conversational AI, Romina has followed AI developments for many years. She began working with large language models early on, integrating them into her projects – driven by a desire to understand AI holistically. This curiosity led her to train as an AI Manager and Consultant.

Visibility is becoming a new form of user experience. It happens when technology makes brands understandable, usable, and relevant. Only those who are seen and understood by AI systems will remain visible in the market.

Romina Pankoke

Guiding Brands Through Digital Transformation

Romina has worked in senior roles and as a freelancer with international companies and well-known brands that rely on intelligent user experiences, clear structures, and lasting visibility.
She has been accompanying brands through digital transformation for many years – from UX strategy to conversational interfaces to AI-driven communication systems.

studio8020

We help companies and brands stay visible, relevant, and competitive in the age of AI

Two perspectives that complement each other perfectly.

Visibility is not coincidence — it’s the result of strategy, technology, and a clear understanding of market dynamics.
Tina and Romina combine these perspectives: strategic excellence in business leadership and deep operational expertise in modern AI systems.

RominaPankoke_studio8020 — Romina Pankoke

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Want to make your brand visible in the age of AI?

Let’s build systems that speak your brand, scale your communication, and turn interactions into measurable impact.

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Our locations: Cologne and Berlin.